Leadership

Goop

At Goop, the lifestyle magazine famously founded by Gwynneth Paltrow, CEO Lisa Gersh leads her teams using improv techniques. In an interview with the New York Times, Gersh describes how taking an improv class led to her rethinking the way she runs meetings, divides focused and collaborative time and gains buy-in from executives.

Palantir

This article describes how Palantir, a secretive data-science company in Silicon Valley, uses improv to craft its corporate culture. The article fascinatingly connects the dots of Palantir's culture (flat hierarchy, small teams and a fanatical devotion to the work at hand) to the rules of improv ("yes, and", a focus on "status transactions" and always deferring individual recognition for the good of the group). The author presents this case study as an example of how improv can be used, for better or for worse, as a cultural glue that helps to retain and motivate employees.

Also mentioned in this article is Keith Johnstone's "Impro", a must-read for anyone looking to delver deeper into the inner workings of improvisation on stage.